A daily painful part of my job. Having developers question every step with smart solutions but solutions that someone’s grandma in Nebraska would never understand. Good UX is for everyone.

It’s 3-5 things in active memory. Phone numbers and Social Security numbers are chunked into three sets for this reason. Give a user more than 3 sets of information at once and you risk them having a difficult time as their brain tries to assess priority. Also note that active memory is different than short term memory.

1000% I was in ICU and asked my doctor if I should be eating a special diet. He said diet had nothing to do with it. I challenged him by asking if I could eat nothing but Taco Bell and he said sure, it will have no impact.

A book that became my go-to source, though it has a goofy title, is called Breaking The Vicious Cycle. It was written decades ago and still helped more than any doctor.