Twitter was making about $28 million from subscribers at the end of last year. Not sure how much it costs to keep the lights on since Musk fired 75% of the staff, but it would easily be above $1 billion. Add to that a drop in ad revenue from driving the "normies" away, it just doesn't stack up to a sustainable business.

Google built its empire by being the starting point of the internet for a generation of people. Facebook has replaced that for a billion low-income people who experience the internet entirely through cheap Android phones, and rakes in the ad revenue accordingly. Facebook is the internet for these folks.