> Nestled in a cozy storefront in East Harlem, New York, there’s a bakery called Janie’s Life-Changing Baked Goods.

Missed a major opportunity not naming the bakery Janie’s Addiction.

Lobotomized frogs are frogs too! :D

Thanks for letting me know. It’s funny – as I was writing that, I thought to myself, “I learned about this when I was quite young, not entirely sure it’s even accurate…”

I think a simple answer is that our senses measure change (or rather our brain experiences/notices change), and an expected change will naturally seem smaller.

Think of the classic scenario of throwing a frog into boiling water (it jumps out) vs dropping one into cold water and then slowly raising the temperature to a boil. The second frog is eventually boiled alive because the change in sensory input is gradual enough that the frog never notices.