That the actions he's taking are devaluing the social media platform that he owns one bit at a time. That he spent too much money on a company because of his pride and his own big mouth, and now they've barely got the money to stay afloat, that he's incurred more debt buying it than the money the company will make. His own words.

When I went to college for a media arts degree, the main thing I learned in MART 110 was fuck Sonny Bono.