"Marketing" in the context of gasoline usually refers to physically getting the product to market, not advertising. While advertising may included in total marketing costs, it plays a very minor role.
There are entire "petroleum marketing" companies that buy product from refineries to sell to places like gas stations. They're not putting up billboards advertising Exxon refined gasoline. Rather, they are essentially acting as middlemen to efficiently connect suppliers with consumers.
onetimeuse789456 t1_iv1l7u2 wrote
Reply to comment by LooseEarDrums in What factors contribute to gas prices? [OC] by USAFacts_Official
"Marketing" in the context of gasoline usually refers to physically getting the product to market, not advertising. While advertising may included in total marketing costs, it plays a very minor role.
There are entire "petroleum marketing" companies that buy product from refineries to sell to places like gas stations. They're not putting up billboards advertising Exxon refined gasoline. Rather, they are essentially acting as middlemen to efficiently connect suppliers with consumers.