Want to present a balanced take , Apple is very very good at this kind of thing. Newest leaks say they’re expecting low sales and that this is just the first step for them. Apple is very good at taking all of these things that already exist and then having one moment where it comes together on stage in a way no one else has had the follow through in yet. If they can truly build a completely natural interface for VR that we haven’t seen before w this then they are already good. They know it won’t sell but they’re building a platform. I think it’s silly to write Apple off on this front. I also really look forward to what this announcement does for the competition. It’s going to definitely attract the mainstream eye to vr in a way only Apple can and that’s good for the entire space

I agree, Apple is Apple so they’ll be obtuse in the worst ways but I think they are actually really good in the early stages of building a product category. Apple has the ability to legitimize a market segment, and they can afford to make no money for quite some time on any of it. They’ll always take their closed door pathway on it, but a rising tide lifts all boats. That will allow competitors to really show how their legitimate niche has value without being the figurehead for the entire industry to rail on. There’s enough space in VR/AR rn that Apple only helps everyone by entering the field