My guess is they want to sell as many tickets as possible? It's not uncommon for me to want to see a movie at a certain time, go online to pick my seats, find that only the front row is available, and then close the screen without buying anything
If you make people buy tickets and line up, they don't know where they will sit, but since they've purchased the tix already, they feel obligated to go in.
jcal9 t1_j1e8pby wrote
Reply to comment by hurricanehershel in The line to see Avatar: The Way of Water at Jordan's IMAX in Natick by Tara_is_a_Potato
My guess is they want to sell as many tickets as possible? It's not uncommon for me to want to see a movie at a certain time, go online to pick my seats, find that only the front row is available, and then close the screen without buying anything
If you make people buy tickets and line up, they don't know where they will sit, but since they've purchased the tix already, they feel obligated to go in.
I've nothing to base this on, just guessing.