Most ad blockers nowadays ad block obtrusive ads such as popups and not all ads.

Edit: talking about ad blockers built into the browser

One other thing I wanted to mention is that you really have to be apprehensive about regulations in this instance because the "big guys" are suddenly calling for regulations. This is because they benefit from extra regulations because it strangles small start ups that can't deal with the new regulation requirements and makes any start up far more capital intensive when interest rates are rising. This could stifle competition and make this tech more expensive for all of us and even possibly deny more innovation in the space. There are reasons to be cautious but also skeptical as this tech is just in it's infancy.

It's pretty fast already, this seems like something we should have worried about years ago. I don't think AI is going to make it much worse than it already is. The benefits far outweigh the costs. There is diminishing returns on fake news like anything else. Maybe if we worried about this 5 years ago. Now it seems like chasing the horse after it already left the barn.