craftyixdb
craftyixdb t1_iuji0df wrote
Reply to comment by WeDriftEternal in ELI5: Why is mint used for almost every toothpaste even though it feels like it burns your mouth? by Oheligud
“Because people like it” is not a particularly useful answer in my opinion. The question to me is “why do people like this”
craftyixdb t1_iujq00l wrote
Reply to comment by WeDriftEternal in ELI5: Why is mint used for almost every toothpaste even though it feels like it burns your mouth? by Oheligud
I work in market research. What people like or don’t like is a fine finding, but usually we try to go deeper - what are the specific aspects and drivers for that behaviour. “I like this” is not that useful for informing business decisions.