I did the exact same thing this year.

Store bought is fine for a craving but not amazing. On the flip side, it is very difficult to make properly.

I'd compare the quality of any store bought dessert to homemade and say the same thing.

It is a very popular holiday bread. The best of it can just melt in your mouth.

Panettone wrappers are apparently a thing. Didn't realize part of the "traditional style" was the wrapping.

I also thought it was store bought because the Panettone I bought had a similar wrap. After searching specifically for the wrap, I'm not a skeptical.

It also looks very good.