TheNotoriousAMP

TheNotoriousAMP t1_iycmumg wrote

Nah, it makes sense in a WNBA way.

The WNBA is heavily subsidized, but that subsidy is absolute peanuts for the NBA. So the NBA (and by extension its players) makes a small sacrifice of revenue/salary in return for a pretty effective PR campaign to get more women interested in basketball, and by extension watching the NBA.

Same thing for the US Soccer program. For the US men's team, this is a pretty minor amount of cash. Go back 10-15 years when most of the MNT was slumming it in MLS, then sure, it'd be a lot more. But nowadays pretty much all of the principal starters for the MNT (the people with actual bargaining power) make bank playing for European clubs.

By making this deal the MNT avoids the PR nightmare that the low pay for the WNT had been, helps increase resources for US soccer which gets more people playing, and reaps the rewards of the investment down the line in terms of greater audiences + player bases.

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