Advertising doesn’t (always) work by creating a direct connection from you to the ad to the product. It works by instilling in you the knowledge the company/product exists so when for unrelated reasons you go shopping and you see it, you’ll recognize it and be more likely to purchase the known item… without any conscious connection to the advertisement. It works on everybody.
Shkuey t1_irgsht5 wrote
Reply to comment by Harucifer in Space adverts are now economically viable but potentially dangerous by Soupjoe5
Advertising doesn’t (always) work by creating a direct connection from you to the ad to the product. It works by instilling in you the knowledge the company/product exists so when for unrelated reasons you go shopping and you see it, you’ll recognize it and be more likely to purchase the known item… without any conscious connection to the advertisement. It works on everybody.