Reddit_Repartee t1_jbecjlj wrote on March 8, 2023 at 1:13 PM Reply to comment by EnnuiDeBlase in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 The Hungry Heifer burned down in 1990, so most people here never got a chance to taste their loobster... Permalink Parent 10
Reddit_Repartee t1_jbecjlj wrote
Reply to comment by EnnuiDeBlase in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
The Hungry Heifer burned down in 1990, so most people here never got a chance to taste their loobster...