Putrid_Rock5526 t1_jaaghid wrote on February 28, 2023 at 12:45 AM Reply to comment by Sdog1981 in TIL that from 1991 to 2007, tobacco conglomerate Philip Morris Cos. successfully marketed Capri Sun to children, based on their executives' experience selling tobacco to young people. by 99-bottlesofbeer The fact that it’s been around so long and is so simple is precisely why it does take a marketing genius. Imagine how many competitors they had to beat to capture the market share. Permalink Parent 1
Putrid_Rock5526 t1_jaaghid wrote
Reply to comment by Sdog1981 in TIL that from 1991 to 2007, tobacco conglomerate Philip Morris Cos. successfully marketed Capri Sun to children, based on their executives' experience selling tobacco to young people. by 99-bottlesofbeer
The fact that it’s been around so long and is so simple is precisely why it does take a marketing genius. Imagine how many competitors they had to beat to capture the market share.