Phyltre

Phyltre t1_j082kzr wrote

I love when marketing does stuff like "etymology doesn't real, sure the acronym/initialism used to have a meaning but we've retroactively altered it--now KFC doesn't stand for anything." Feels inherently dishonest. You want it to not stand for something, change the name from the characters that do have a history of standing for something. Connotations aren't a matter of explicit unilateral control.

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