I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is.
Oderis t1_iz46rxd wrote
Reply to comment by SirWitzig in [OC] Sponsors of the FIFA World Cup 1982-2022 by 38384
I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is.
I guess that means the ads are working.