MIkeR1988 t1_jbeeatc wrote on March 8, 2023 at 1:28 PM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Where’s the study that explains why new startups that just add -ly to words make me want to throw a chair though a window? Latest I saw was an add for “Remitly”. Come on Permalink 3
MIkeR1988 t1_jbeeatc wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Where’s the study that explains why new startups that just add -ly to words make me want to throw a chair though a window?
Latest I saw was an add for “Remitly”. Come on