Oh true I was thinking more of the race war component of it all but he was talking a Christian style apocalypse wasn't he.

It gets used that way but cults are not inherently religions there are plenty of non religious cults like nxivm or est until the 80s or the Manson family. Cults tend to have some relgiosity but the more important thing is to have some sort of figure that gathers people in a way that tends to be both extremely exploitative to then and often destructive to the people involved. Cults often coop a mainstream religion to be the justification for their behaviors even if most followers of the religion would not necessarily condone the actions of the cult.

That's not even a good take of the original McDonald's take. The original issue was that the coffee was served hot enough to cause the woman 3rd degree burns and fuse her labia. She originally just wanted McDonald's to help with her medical bills and their behavior in court was is bad the jury gave her way over what she asked for. You can't serve people lava and then say it's their fault they spilled it