It's now basically a generic word that gets thrown around by many who have nothing substantial to say or proper analysis.

I've heard some filmmakers recently go like 'This may sound pretentious' and it makes me realize that for some it does feel like a major putdown.

But I like how some who hear it often haven't let it affect their way. The likes of Charlie Kaufman, Innaritu, Ceylan, Cuaron and James Gray still stuck to their style.

This has even worse acting and lines. cab't believe this is the same writer that was an Oscar favorite.

It's like they hear what money Apple is offering and they rush to adapt some series they've watched or heard of without much finesse or grit.