My better half is a marketing manager for a s&p100 company and has a 8 figure marketing budget.
Big companies like that tend to outsource a vast amount of the actual marketing work to agencies. (copywriting, data acquisition/analysis, digital ads, print media ads etc etc.) essentially all content generation.
Her LinkedIn is therefore packed with dozens of these agencies and hundreds of individuals from the higher-cost end of that industry. There have definitely been some redundancies but at the moment its more like freelance contracts arent being renewed, recruitment is paused and there is vastly less work to do.
These people are obviously vocally uneasy about even thier short term futures though.
Ginger987 t1_jedp3nm wrote
Reply to When will AI actually start taking jobs? by Weeb_Geek_7779
My better half is a marketing manager for a s&p100 company and has a 8 figure marketing budget.
Big companies like that tend to outsource a vast amount of the actual marketing work to agencies. (copywriting, data acquisition/analysis, digital ads, print media ads etc etc.) essentially all content generation.
Her LinkedIn is therefore packed with dozens of these agencies and hundreds of individuals from the higher-cost end of that industry. There have definitely been some redundancies but at the moment its more like freelance contracts arent being renewed, recruitment is paused and there is vastly less work to do.
These people are obviously vocally uneasy about even thier short term futures though.