It's probably a bit more advanced than this. We actually put out a platform about 10 years ago doing it (going to have to go see if they violated our patents lol) Here's our platform so you can see how we were using it (and I suspect they are doing it roughly the same - if you look at things like the skateboard & football, you can see you don't even need flat blank spaces - we analyzed videos & recommended spots, then auto inserted brands): http://dolo.co/
AlwaysL82TheParty t1_isp3q09 wrote
Reply to comment by blazelet in CGI-powered ads are coming to Prime Video and Peacock. Both companies demonstrated new ad formats for Virtual Product Placements (VPP), a post-production technique to insert a brand into a show or movie after it's been filmed. by cartoonzi
It's probably a bit more advanced than this. We actually put out a platform about 10 years ago doing it (going to have to go see if they violated our patents lol) Here's our platform so you can see how we were using it (and I suspect they are doing it roughly the same - if you look at things like the skateboard & football, you can see you don't even need flat blank spaces - we analyzed videos & recommended spots, then auto inserted brands): http://dolo.co/