That’s 6 million accounts right there, and they’re the ones who are more likely to pay for a verified badge + extra features.
For these big accounts, IG is a big part of their business/livelihood, and $12/mo is a rounding error to then. It’s simply a cost of business to these accounts. Just like paying for their domain/website.
Then remember this is just IG, I didn’t even add the users from FB.
So there’s likely tens of millions of people who are willing to pay for this subscription for a very long time.
They aren’t targeting every day users like me and you. It’s the same with Twitter. They’re targeting the power users with big audiences.
7wgh t1_j9d81xb wrote
Reply to comment by whatweshouldcallyou in Does paid-for Facebook and Instagram signal end of free-access orthodoxy? by rejs7
Instagram has 1 billion monthly active users. Of which, 0.6% have more than 1 million followers (https://mention.com/en/reports/instagram/followers/)
That’s 6 million accounts right there, and they’re the ones who are more likely to pay for a verified badge + extra features.
For these big accounts, IG is a big part of their business/livelihood, and $12/mo is a rounding error to then. It’s simply a cost of business to these accounts. Just like paying for their domain/website.
Then remember this is just IG, I didn’t even add the users from FB.
So there’s likely tens of millions of people who are willing to pay for this subscription for a very long time.
They aren’t targeting every day users like me and you. It’s the same with Twitter. They’re targeting the power users with big audiences.