Well those guys gonna go out of business becuase heat pumps are selling like crazy in the PNW.

I replaced a 1970s ThermoPride oil furnace I called "ol' smokey" for its habit of occasionally fucking up and spewing smoke right when you needed it most. Oil cost me 600 a year back then, it'd cost 1500 a year now. The heat pump was 10k and costs about 400 a year in electricty. Plus it's a aircon. Costco deal, with 10pct cash back. Have had zero problems getting it serviced. There is fuck-all to service on it.

The only issue is that it's loud. Not as loud as ol' smokey, but very loud for a 2019 appliance.