I don't think Italian products like Parma Ham or Parmesan are natural, so I don't think it is an appeal to nature. I'm not a paleo moron. I'm just sick of people waiting for tech solutions to things they could do straight away, when the tech solutions end up being worse anyway. I remember when uber and Tesla were going to have self-driving taxis by now and we wouldn't need to buy our own cars. All the money wasted on uber most places would have been better off spending on their existing taxis, public transport and cycling. Now second-hand cars are even more expensive than ever (not ubers fault, to be fair).

I just can't help but feel the same will apply to lab grown meat, and that we'd be better off solving the problem of people eating too much meat by having them eat less meat, rather than delaying the reckoning.