I think we face more ethical problems when it comes to who is losing and winning. Sometimes companies and govs make decisions that are the cheapest or the most profitable, even if they aren't that beneficial or ethical. They also tend to put the interests of the rich above the wellbeing of the least responsible and the most vulnerable communities.

Even the seemingly great things can have different value. Like, for example, "planting trees" can be done through planting quick-growing foreign monocultures in the Indigenous land. Or it can be done through replacing rich man's golf courts or dried up agricultural land with diverse local ecosystems and native plants. These things have different value and impact, but they can be presented as equal. Imo, it's important to consider that those are actually good options, and not the rich getting richer from patching up the problem instead of fixing it.