I think a certain demographic of gay men. I say that as a queer woman with a ton of gay male friends who absolutely love it and also based on their advertising and choice of music etc. Not a bad thing but it doesn’t feel fully inclusive in a way I can’t put my finger on and I’ve known a few people who have also felt that way and left. My last gym was a small queer owned gym that was the most inclusive and homey gym I’ve ever belonged to so the difference in vibes was super apparent.