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Neither_Ride3473 t1_jedt1io wrote

Reply to comment by Turbulent_Reporter40 in A safe 150% gain by Turbulent_Reporter40

I'm not doubting their growth, just doubting their process in getting there. They have completely abandoned their roots and will be a completely different company in within the next 5 years.

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Turbulent_Reporter40 OP t1_jedtm1g wrote

Of course they will be different. The thing is, with no real store and customers not leaving their car, it’s pretty hard to give a store one star. Being that you never can go in to have your expectations go unmet. At least In the way you would a Starbucks with dirty bathrooms, filled with homeless people who haven’t showered in 5 weeks. If you ask me the coffee isn’t all that great…. But I believe they will have uniformity on product fairly well dialed in.

To be honest, I find the experience of going there and being basically harassed when all I want is a cup of coffee to be annoying. But, I’m not the demographic they are catering to. And it’s clear to me, they are doing a good job with what they are aiming for. Will it be the same in 3 years, absolutely not. Will it still have a line around the block, I can’t see that stopping. These kids are nuts about it.

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Neither_Ride3473 t1_jedv3mb wrote

Like I said, I don't doubt that they will grow as well as their stock price.

I do doubt that you know half as much about the company as you think you do though. I was very interested in this company until I started researching them.

First of all, they built their first eat in store like 7/8 years ago. So I don't know why you assume that they are drive up specific, because they aren't.

I also know tons of people that hop from Dutch to Dutch depending on who they may assume is working or running a shift.

The most important point I have is that they have no ethos. The business was built on an extremely low cost build out which is the size of a shed and serving a minimal amount of products. They also mandated in house progression and did theoretically zero outside hiring for seniority positions.

Inhouse progression is no longer even on their radar. They build stores that cost millions of dollars up front. They have extensive menus. They even stooped as low as franchising. They only ended franchising because franchisees were out of control and trashing the brand. I can almost guarantee you they will get back into franchising within the next 2/3 years (all in the name of growth that will further tarnish their brand)

They're just another company that bends to the will of money and will never stand the test of time.

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