Once they sort the kinks out i have a good feeling they will dominate the EV pickup space. They are the first real ev pickups to come to market (i dont count rivian because they only make luxury trucks right now which is getting more and more crowded. The lightning will be the most bought ev pickup in america just like how the f150 is the most bought pickup in america. The lightning is a great truck and once its teething issue are through they will sell record amounts. Never count ford out.