Yea, it's wild. I wonder if they know it doesn't make sense or if they truly believe it's a good analogy.

Who pays you to move the rock? What's the starting wage? Are there raises? What company is in the pointless rock-moving business? Who's the CEO? Are there any workers on the board?

Oh wait, none of those are answerable because moving a rock isn't a payed job? Lol I hope they know how bad that looks.