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Optimized_Orangutan t1_iste3ra wrote

In sales I refer to this as a "Buy in" filter. They have a capacity they cannot exceed, they don't want to waste space on lookeylous and bored people just being there to be there. Their vendors want to maximize their exposure to paying customers, not just their exposure. Charging a cover fee stops the "we'll walk around and not buy anything because walking is free" crowd. Means people who are inside wanted to be inside bad enough to spend 10 bucks.

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Kyzer t1_iswz0ne wrote

Then they should consider returning 50% of the cover if there is a proof of purchase from a vendor.

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Optimized_Orangutan t1_isy4lq0 wrote

why? Another principle of sales, once you have their money you don't give it back.

Edit: if not getting that 10 bucks back means you don't enter... then the filter is doing it's job. it's not their job to maximize enjoyment for people who don't want to pay, it's to maximize profits from the event for the venue and the vendors.

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flambeaway t1_iswc2dc wrote

If that was the goal, they should issue vouchers.

Like drink tickets at a beer festival.

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