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bullybullybully t1_j6f390j wrote

Reply to comment by human8264829264 in TIL that modern store mannequins can now record video, sound and automatically analyze demographic data and customers reactions to products from facial expressions analysis by human8264829264

I work in retail design and technology and can say that, while this exists it is far from wide spread. There are many more effective and accurate ways of capturing customer data in use. One of the hard to decipher points with smart displays is that it is difficult to tell from audience reactions what exactly the customer is reacting to. Could be the whole outfit, a single item, the mannequin pose or visual merchandising elements, etc.

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benefit_of_mrkite t1_j6fpft8 wrote

Customer sentiment in cameras has been a thing in retail for some time. So has location analytics that give details on things like how displays and/or store departments are laid out in something that makes consumers stop

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bullybullybully t1_j6fwzfk wrote

Totally. I mainly meant that using mannequins as the location for data gathering hardware was not common as it’s not necessary or as flexible as most other options to gather similar and greater data.

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