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TheHeigendov t1_j25495f wrote

Reply to comment by TheToastIsBlue in TIL that the narrative that Coca-Cola designed the modern Santa Claus as part of an advertising campaign is not true, because Coca-Cola did start using Santa in advertising in 1933. But Santa had been portrayed almost exclusively in red from the early 19th century by giuliomagnifico

>It’s really not crazy to think a company wouldn’t want to be the go-to example.

Of course its not, but why would coca-cola see themselves this way? I don't see much criticism of their supposed creation of what I have dubbed The Post-Modern Sinterklaas, though I have seen much nostalgia.

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