cardboardunderwear t1_jc6norl wrote on March 14, 2023 at 1:07 PM

Reply to comment by thefruitsofzellman in TIL If Coca-Cola's inventor had decided to file a patent application in 1892 instead of keeping the recipe a secret, patent protection would have expired long before Pepsi ever came onto the market in 1965. Patent protection lasts 20 years at most. Trade secrets can last forever. by ethereal3xp

The brand is worth way more than the formula anyways. When people are buying Pepsi they are expecting something that tastes like Pepsi. So tbh there really isn’t a ton of value for Pepsi to know how to make coke. Their bread is buttered by selling Pepsi.