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99-bottlesofbeer OP t1_ja1yg3y wrote

Reply to comment by Sdog1981 in TIL that from 1991 to 2007, tobacco conglomerate Philip Morris Cos. successfully marketed Capri Sun to children, based on their executives' experience selling tobacco to young people. by 99-bottlesofbeer

Oh, sure, Shasta marketed the thing to kids as well – they said as much in newspapers – but Philip Morris specifically wanted the brand because they were just better at this kind of thing. The aesthetic changes they made convinced kids that the drink was cool and convinced adults that the drink was healthy – and it contributed, like most of the things Philip Morris does, to a public health crisis in the U.S. due to its sheer popularity post-sale.

Today, Capri Sun is one of the top 20 most favoured brands by Gen Zers who grew up with the stuff. Top twenty, out of thousands surveyed.

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Brilliant_Jewel1924 t1_ja2bh82 wrote

Gen Xers drank it, too, but we’re used to being left out.

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IranticBehaviour t1_ja2feid wrote

Lol, true. I'm an older gen xer, Capri Sun was absolutely one of my favourite drinks in the early-mid 70s. I'm not sure any other brand was available in those pouches. Never sad to find one of those in your lunch.

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Brilliant_Jewel1924 t1_ja2fn4u wrote

They were so expensive the so we only got them as a treat. Now, they’re on sale all the time so we keep them around for my daughter when she wants something besides water, which is rare.

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