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Mr_Cleanish t1_j6dun40 wrote

Saved you a click. They played the emergency broadcast tone for a football commercial. You aren't allowed to use the tone to protect its integrity.

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HandstandsMcGoo t1_j6dxdjk wrote

If that's the sound, I'm surprised the fine isn't higher

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cbbuntz t1_j6dykrf wrote

Maybe it's a flat fine? You can't expect a local TV channel to pay a million bucks. That fine is nothing to Fox

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InappropriateTA t1_j6e9xyt wrote

Doesn’t seem like it. The article mentions:

> The Federal Communications Commission, which polices use of the sound to protect its integrity, now wants to fine the organization $504,000 – just as it did for Hollywood action film Olympus Has Fallen ($1.9 million, 2014) right down to Jimmy Kimmel Live ($395,000, 2019).

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cbbuntz t1_j6ealnp wrote

Seems pretty pointless to fine a multinational corporation a half million. Not much of a deterrent

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Zarathustra30 t1_j6eqw81 wrote

Eh. I doubt that using this specific tone profits FOX half a million more than any other tone.

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Sokobanky t1_j6fc9zl wrote

I mean, we’re all talking about it.

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Zarathustra30 t1_j6fe5pr wrote

Point, though is r/television really the demographic who cares about sports?

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ThomB96 t1_j6h9jyx wrote

All kinds of people care about sports

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officeDrone87 t1_j6i9n3h wrote

Reddit is the largest hub for sports discussion in America.

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Locke_Moghan t1_j6f684e wrote

Given that they could have used a slightly different tone and not get a fine, it still seems like a decent enough deterrent.

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orangemaroon25 t1_j6g0h85 wrote

I thought it was the tone you hear before the national weather service reports that you can't use. The one with the three short repeats.

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AidanAmerica t1_j6gjigr wrote

It’s those three short tones, one long beep, then three (slightly different) short tones again. this

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UniqueMeasurement161 t1_j6el351 wrote

If it wasn’t much of a deterrent then it would happen more often.

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44problems t1_j6ncn40 wrote

I would hope if Fox repeatedly ignored this warning that harsher penalties would arise.

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MarcusLiviusDrusus t1_j6ezlxq wrote

As John Rogers says, "A fine is a price."

You might even expand it to "A fine is a price that you only occasionally have to pay."

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Anchor689 t1_j6eh9w7 wrote

Yeah, I wish we would stop fining large corporations. Nullify their patents/trademarks or something like that instead. That might be a bit extreme in this case, but when large fines and maybe sending executives to jail are the worst punishments we give large corporations, it's insane that we think they'll learn any kind of lesson.

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WhileNotLurking t1_j6fu1u4 wrote

Eh. Mistake happen. A one time mistake like this is perfect for a fine.

Now repeat offenses or blatantly ignoring the law - I'm with you.

Wells Fargo / HSBC makes a business out of breaking the law. Making billions then paying a few hundred thousands in fines.

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whoooocaaarreees t1_j6ibtth wrote

Up vote for calling out HSBC and Wells Fargo on systemic shitty and often illegal behavior.

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apply_induction t1_j6fbyyt wrote

Play the emergency tone, now your bosses’ bosses’ boss gets solitary? Sounds like a plan!

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MissDiem t1_j6fersd wrote

If risk of executives or board members doing any jail or prison time for things was actually on the table, we could fix so many things.

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ktElwood t1_j6hdcv0 wrote

They will put the blame on some employee and claim they had not been informed and have no information.

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PaxNova t1_j6hyf8d wrote

I doubt they review all footage. It would be the truth here.

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MissDiem t1_j6idqze wrote

What I'm saying is if we could create legislation that states company executive and board members go to prison if X happens, you'll find they have miraculous solutions and previously unrevealed projects that guarantee X won't happen.

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ktElwood t1_j6ix93a wrote

Yeah but you'll never have that because politicians are heavily influenced by lobbyists, who get hired by executives.

The amount of Senetor's and Rep's children in managing roles of big tech is astonishing...seems like they always should have second thoughts while voting on bills...

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MadeByTango t1_j6glu5n wrote

It may be based on the size of the potentially harmed audience, not the finances of the offender (which feels fairer, honestly, even if I don’t care to stand up for Fox)

Audience size would likely be:

  1. Box office movie
  2. Fox show
  3. Jimmy kimmel
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bearsheperd t1_j6gwgce wrote

Even these big corporations like to nickel and dime. If someone uses the tone without realizing they were going to be fined then it’s a screw up and someone will get fired. If they did it knowing full well they’d get fined and got the go ahead anyway, then yes they should fine them more.

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ranhalt t1_j6fywsf wrote

It’s low enough that they won’t pay to fight it. But the real question is where does that money go.

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chpr1jp t1_j6ga2n6 wrote

Article says that three have been fined. It seems that the deterrence factor is there.

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Agariculture t1_j6gkq23 wrote

More like government grifting. Its cost of doing biz for the corps. But significant money to the department. If you watch you will see this type of grift all over the globe. All governments are doing it.

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unsaltedbutter t1_j6elw30 wrote

It's almost just a very expensive licensing fee. They already pay licensing fees to play short clips of music. Same thing.

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ballrus_walsack t1_j6eu2h1 wrote

Except they don’t get to keep using it. Each use is a new fine.

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Archangel9731 t1_j6ezh94 wrote

So it’s pay-as-you-go

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ballrus_walsack t1_j6f1fb1 wrote

I guess so… but fines can ratchet up if they are meant to deter a behavior or action. So if they tried to budget for it then it would be very uncertain.

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lego_office_worker t1_j6f4ldm wrote

no its like a speeding ticket. you kow what happens after you get enough speeding tickets?

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orangemaroon25 t1_j6fzz2n wrote

Why can't Hollywood use it, especially given that it would be entirely appropriate within the context of what is going on in Olympus Has Fallen?

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cold08 t1_j6g5g3i wrote

It's an alert, so if it's used often you get desensitized to it and may not pay attention to alerts in the future because you assume it's a TV show or movie.

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orangemaroon25 t1_j6g7n99 wrote

Yeah, but a movie isn't a live broadcast so that's a totally different situation.

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SirCB85 t1_j6h1qxh wrote

You are aware that movies also get broadcast on TV?

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MasterPlanPenguin t1_j6g27h3 wrote

As others have said it’s to protect the integrity of it. If it’s being used in movies and TV shows then people get use to hearing it and it loses its impact and people won’t listen to it when it is real and just ignore it as being a movie on tv or something like that. Even if it makes sense in the context of the movie you are still using something that is only meant for emergencies and that’s it. The more it gets used outside of that though the less impact it has and so emergencies won’t be listened to as much or brushed off and ignored as not being the real deal.

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orangemaroon25 t1_j6g2nf2 wrote

But if I'm watching a movie then I know it's not really breaking in to deliver an actual message. The concern would be with live broadcasts. I suppose airing a movie on cable you might have to edit that, but in a theater or on a home edition it shouldn't matter.

I already am desensitized to it because the tornado warnings on the radio use the same sound and the listening area of the radio station is such that I hear warnings for folks three counties away which does not affect me in the slightest.

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MasterPlanPenguin t1_j6g3f8v wrote

Others may not though. The point remains that it should never be used except for emergencies and as others have pointed out this tone can trigger other things to happen as well which can then in turn create an emergency.

Well obviously not because you still recognise it and know it to be in use for an emergency. You aren’t desensitised. Just because you may not react doesn’t mean you are desensitised. You still know “that’s an emergency”. If it’s being played all the time in movies and tv and such you eventually hit a point where you stop thinking emergency and think “eh just a movie”. Your brain stops recognising it as an emergency sound and as just a sound that’s recognisable but not anything to worry about.

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TheElusiveFox t1_j6f9mvy wrote

Not sure why fines like this aren't stated as a percent of the value/revenue of the entity that committed the crime to ensure they stay relevant.

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SirCB85 t1_j6h1u7d wrote

Because doing that might actually hurt the companies and we can't hurt the masters!

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Kahoots113 t1_j6ew9th wrote

Even if it was, that means that large companies could use it and pay the "tax" on using it. There is definitely a balance where the fine won't outweigh the sales boom from the attention it is causing. Imo this was absolutely a calculated maneuver.

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tahlyn t1_j6dzpfs wrote

Back when it was first created in the 1970s or '80s, 500,000 was a lot more money. I imagine the fine has not gone up in 50 years and therefore is now just the cost of doing business.

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ronearc t1_j6e7evx wrote

They should raise the fine to one meeeeeellllllliiiooonn dollars.

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boardattheborder t1_j6evacl wrote

The eighties was only like ten years ago though… oh… oh god

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tahlyn t1_j6evrp2 wrote

You're older than you've ever been...

And now you're even older...

And now you're even older...

And now you're older still...

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Lork82 t1_j6f0jch wrote

Yeah 500k is only the cost of a halfway decent house these days.

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mr_ji t1_j6e61zi wrote

Fines go up. The threshold for meeting that fine is what never changes.

If you're ever unsure, just ask yourself, "Which way is more advantageous to the State?" You'll have your answer.

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zorbathegrate t1_j6f31yw wrote

I bet it’s been around for a long time and this is the first time it’s been used. So when it was made in the 40s or 50s it was a big deal.

At least that’s what I hope

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PIWIprotein t1_j6fp0fe wrote

It should be, but this is america, corporations always get a break

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yersofunny t1_j6g5tih wrote

Im not surprised at all that in 2023 a huge company doesn’t pay a fair fine.

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Leather-Heart t1_j6e5ort wrote

They pulled the fire alarm during a Super Bowl ad then?

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Huuuiuik t1_j6e9zmo wrote

Just to own the libs.

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Leather-Heart t1_j6eihpl wrote

Let’s talk about that - wtf is that all about? Why are we trying to own each other? Shouldn’t we be working together?

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Sinsid t1_j6eoy2m wrote

So was it a lawyer review failure? Or the fine is worth the cost?

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Locke_Moghan t1_j6f5y83 wrote

You saved me no such click. The Register is worthy of anybody's read, and the article was informative.

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proxyproxyomega t1_j6gp18i wrote

and, ironically, then getting fined is actually promoting the advertisement even more.

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ehsteve23 t1_j6hida2 wrote

should be the same case for all emergency sirens

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igg73 t1_j6gts8i wrote

Thanks. Fuckin clickbait

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