People who think “woke culture” is something a media giant like Disney is incorporating into their content out of the kindness of their heart are misguided.

Disney spends millions of dollars in market research, focus groups, profit projections, data mining, etc. it’s all a choice they’re making based on what the market looks like. The market is a good indication as to what is popular in society and more likely to profit them.

That being said, woke content doesn’t immediately mean it’s going to be good content.