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[deleted] t1_j1aad2w wrote

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redavid t1_j1akpxn wrote

presumably, NBC and CBS and ESPN and so on wouldn't be spending billions more on rights if they didn't think they could convert americans into viewers and subscribers of their services. and given that NBC just paid $2.7billion for six years of rights (compared to $1 billion for the six years before) they seem to think they've been successful

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[deleted] t1_j1al5fb wrote

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Dennyisthepisslord t1_j1dpxpp wrote

The 1994 world cup in the US was and still is the most attended world cup ever. The next will be even bigger.

US deals for Soccer mean it's already worth more than hockey.

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