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What do you consider "mainstream marketing"? Based on what I'd consider it to be, probably less than 5% of streaming shows in general get mainstream marketing.

Social media ads? Radio ads? Billboards? The stars of the show being on every interview show, podcast, Youtube show, etc.?

For example, I think White Lotus is pretty much everywhere.

The White Lotus is arguably not a "streaming show" in this sense in the first place since it technically originates on the HBO network.

But why are streaming shows and regular shows treated differently when it comes to marketing?

Considering the marketing for Rings of Power, Amazon is definitely not “bad” at marketing.

They had some pretty big marketing for the Boys season 3. Netflix is much bigger and consistent in marketing their shows though.

Watch Patriot

I guess I'm just surprised because I consider myself to be relatively plugged into what's going on in television (way more than anyone I know in real life) and, if I barely know about a TV show, then how is a casual viewer going to find out about it?

The boys when it’s airing is advertised heavily when it’s airing

The reality is unless you spend a fuck ton on marketing you aren't going to reach every person ever in the world. Especailly nowadays with ad-blocking, less people watching linear TV and if you don't leave the house.

Even if they target an ad towards you becaue they think you like comic book shows. There's a chance some alogirtmh won't show you the ad because it won't think you'll click or finish the ad.

The boys definately had mainstream advertising. They had forced commercials, they had billboards, they have the boys branded packaging when you ordered products from Amazon telling you to watch the show.

Amazon in general? At least in Canada, Amazon advertises the most, they show amazon TV show ads at the theater, they show them on TV and on YouTube and other sites. They come on Amazon packages. They show up in banners. They buy the homescreen placements slots on Android TV.

Oh interesting. For The Boys, what commercials did you see them in? And what branded packaging? What stood out to me, with respect to the The Boys, is the lack of its starts being guests on popular interview shows, Youtube shows (like Hot Ones), or in-depth profiles in a magazine.

Ratings which directly contributed to ad dollars

Commercials for the actual seasons and show. When you bought stuff from amazon they would ship cardboard boxes with ads for the boys printed on them instead of their regular packaging.

In regards to late night interviews and YouTube shows just doing quick searches you can find a handful of them. Even with characters from season 1 who were barely in the show. For magazines EW has them on the cover for season 3 which akes sense that they would do later seasons because the property wasn't big enough for them to preemptively feature them before release.

Lots of side hustles to increase your income

I don't hate my 9-5, I just want out.

Each show gets a budget and if they think it will be big they try to blow it up. The English was well promoted on the app but I can see why it didn’t do a lot of paid off amazon marketing.

every time I go to a movie theater there is a bunch of trailers for there shows

I also see commercials on tv channels

Oh, that’s good to know. I haven’t been to a move theatre in ages, so I clearly missed those ads.