This sort of goes back to when NeXT was picked up and became a trend, though not exclusive to Apple. Apple buys talent. Often that talent comes with IP but that’s just a perk. They are and have most been a ‘hit’ culture of a company - like Disney. They iterate in one hit long enough for the next big thing. Jobs would have liked the synergy of creatives being Disney and Apple building the tech - the two sides that inspire each. The problem is hits take a lot of time, patience and investment and Tim Cook - who I believe wholeheartedly buys this idea - was logistics and knows to pay for a hit, you have to pay the bills. Streaming is volatile and I think Apple decided the cost to be in that market was worth paying. I also think you’ll see a consolidation of these streaming platforms eventually because at some point even House of Dragons 16 XL Pro isn’t going to be enough for a channel to survive.