Sam Fields: "That ain't gonna raise your popularity with your fellow white people." Calamity Jane: "Question I wake up to in the morning, and pass out with, at night - what's my popularity with my fellow white people?" Al Swearengen to Jewell: "Do not put unauthorized cinnamon on the goddamn meeting table!

I think that might have to do with popularity as well. Sopranos was 10x? More popular so seen by a lot more people. More people know sopranos than deadwood