We've been here before: https://en.wikipedia.org/wiki/United_States_v._Paramount_Pictures,_Inc.

The problem is that the streaming services are increasingly vertical monopolies that are competing on the basis of their monopoly properties rather than their services. If you want to watch Star Wars, you're stuck with Disney regardless of what else they do with their service. The same with HBO and Game of Thrones, Paramount and Star Trek, etc.

As a consequence, the streaming services are focused almost exclusively on content rather than providing a better service.