The problem Netflix is already running into is they have no catalogue of finished shows, everything gets cancelled as soon as it drops viewers.

Does anyone go and watch shows that you know have been cancelled and will never get a ending, why should I bother keeping my Netflix subscription when all the shows I would want to go back and rewatch have no endings.

Stiff like the OA, great show, absolutely loved it but what's the point in rewatching it when I know the cliffhanger will never get resolved.

Apple are taking it slow and steady but I guarantee in 10 years they will have the best catalogue of finished good shows out of all the streaming services, probably even better than HBO.

Just look at SEE, no one watches it, it's expensive as fuck and yet they still gave it a 3rd season to finish up, so that even 10 years down the line new subscribers can go back and binge a great show that is complete.