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JohnnyAK907 t1_it9fnpe wrote

Apple gave Ted Lasso the "Ted Lasso Treatment" after it completely blew up on social after a very lowkey launch. Word of mouth and the show itself is what made that show a breakout hit, not its treatment by Apple.

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fallenlogan t1_it9v1a7 wrote

Everyone wrote that show off as a cash grab for an okay commercial campaign.

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muad_dibs t1_itaim6w wrote

Yeah, it's one of those crazy cases where a show based on a commercial actually works out great. Unlike that GEICO caveman show.

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BernieForWi t1_itamwhv wrote

There’s a GEICO Caveman show??? Also Ted Lasso was based on a commercial?? Man I’m out of the loop and I watch so much television lol

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BigPoppaPuff t1_itaqguu wrote

It was an ad campaign for the premier league on NBC a few years prior. You can probably still find the sketches on YouTube.

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frostedtips99 t1_itedtj2 wrote

The geico caveman show was around 2007 and from the episode I watched, it relied on racist stereotypes but applied them to cavemen. jit sucked butthole

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Rokzz24 t1_itcvkue wrote

yeah, the same exact thing happened with Stranger Things and Squid Game. Barely any promotion and such gems

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hannahstohelit t1_ited3cv wrote

The question is how much they juiced it up on social media after it started, but yeah, I was watching it while it was airing (or rather I binged it the week the finale aired) and looked to see what was going on on Twitter afterward and it started off small and really escalated over time before it exploded.

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