> As Hollywood giants focus on making their streaming businesses profitable, they have started raising the subscription prices for the likes of Disney+ and HBO Max. In contrast, streaming giant Netflix is dropping some of its prices in more than 100 international markets.

> “Effective immediately Netflix is to drop monthly subscription pricing in more than 100 territories globally,” but not in North America and Western Europe where average revenue per user is higher, Ampere Analysis research manager Toby Holleran wrote on Wednesday. “The SVOD incumbent’s basic tier will record the highest percentage drop across a large number of territories. These territories, which span Central and South America, Sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe and the Asia Pacific regions will see discounts for the basic tier range from 20 percent to nearly 60 percent, with the price drop kicking in instantly for new and existing subscribers.”

> This Netflix price drop affects “more than 10 million,” or more than 4 percent of the company’s more than 230 million subscribers as of the end of 2022, the expert estimated.

> While Netflix didn’t unveil the pricing changes in a big announcement, it communicated them locally. “Starting today, our Basic Plan in Malaysia is now RM28 per month for both new and existing members,” the streamer tweeted in that country, for example. The 28 Malaysian Ringgit ($6.32) is down from 35 Ringgit ($7.90) previously.