Warner Bros. Discovery Sees $2.1 Billion Loss in Q4 After Big Writedown; Ad Sales Tumble
variety.comSubmitted by Neo2199 t3_11a9aao in television
Radulno t1_j9ss322 wrote
Reply to comment by WordsAreSomething in Warner Bros. Discovery Sees $2.1 Billion Loss in Q4 After Big Writedown; Ad Sales Tumble by Neo2199
I'm actually not sure. We know people re-watch a lot their favorite shows on streaming too and it's probably the same on cable TV. Sure it's better to have a new hit but between a new show that may very well fail (most do) and a proven old show that people like and re-watch (like a sitcom), not sure which will be the best for ads.
jreed66 t1_j9uto7t wrote
It would be interesting to see if advertising is even effective when people are watching old shows in the background. I might have 8 episodes of the office on while I do other things, but that doesn't mean I actually paid attention for more than 15-20 minutes.
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