It never actually had a chance. It needed something like 2.5 rating in the 18-49 demo for it to be successful and there was no way in hell it was going to get right out of the gate (and on Sunday nights going up against Fox animated shows).

By '09 there was simply no way for a broadcast network to launch that sort of big budgeted drama and give it enough time, support and exposure for it grow like AMC, FX or HBO could do for their prestige dramas, and I honestly don't think there ever was time NBC or any other broadcast network could've done it. It took until the final half season of Breaking Bad for it to be a legit hit, Game Of Thrones also took a few seasons to turn into a blockbuster, same with Sons of Anarchy and Mad Men was never a hit in the first place.