They try way too hard with the "guys we're the good guys! We're doing everything to hold back a world-ending AI (that we invented, but ignore that)"
They try to present themselves as the heroes of situations they made up, and have no qualms about selling things they've hyped up as being essentially super weapons. They just use the delay for publicity and to make customers excited.

I know marketing is a thing, but you don't see Coca-Cola (for example) going "Alright guys, since you asked so much we decided to release that deadly drink we talked about 2 months ago. But don't say we didn't warn you! Besides our next drink is even worse, and we're doing everything we can to keep it in the lab"