Google lost most of its value a few years ago when it started ranking corporate-owned content power houses higher.

That resulted in companies doing shitloads of SEO to rank higher so they can use it for more sales.

It slowly drew hobbyist content creators and bloggers, who are generally more enthusiastic about what they are writing, away.

If you want travel tips now, you're more likely to find tips from the blog of a website that sells hotels, rentals, flights, etc... written by a nameless author; rather than someone who is enthusiastically writing from their own experience.