Well two of it’s founders were Steve Bannon and Robert Mercer so basically the company was started by donors and politicians in order to spread misinformation about their active campaigns. Worked wonders for brexit and trump.

Really crazy how a few bad actors with lots of money can cause so much damage to the world, and with the growing power of data it will only get worse. I did some research into the psychographic fueled practices used by Cambridge Analytica and that stuff is scary. Basically a machine where you input money for ads on one side and change opinions/radicalize a person on the other side.