There's a huge difference between crypto pumps and stock pumps. Stocks are backed by real companies that have to report their financial statements and follow regulations. Investors at least have the option to verify the information they hear about a stock by checking the documents publicly released every quarter. Crypto is all smoke and mirrors. There's no technology, no company, no assets, no regulations, and, for schemes like the one in the article, the coin is made with the explicit intent to rug pull. The unregulated nature of crypto is its greatest feature, it makes it the best tool for fraud that has ever existed.